Für den MTB Store hat Westwerk ein sympathisches und bodenständiges Branding mit Augenzwinkern rund um die Liebe zum Fahrradfahren gestaltet.


Ungewöhnliches Branding für einen außergewöhnlichen Fahrradstore

Der MTB Store, ein renommiertes Fahrradfachgeschäft und stolzer Servicepartner von Hope, steht für Leidenschaft zum Fahrradsport. Auf der DNA des Mountainbikes basierend, bietet MTB auch alles rund um Rennräder, Trecking- und Citybikes an. Als langjähriger Partner hat Westwerk mit Begeisterung ein einzigartiges Branding gestaltet, das die unkonventionelle Persönlichkeit des Ladens unterstreicht. Das minimalistische Branding, das durch knallige Farben und freches Wording dennoch laut anmutet, unterstreicht die Power sowie die Leidenschaft des Stores zum Fahrradfahren.

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Challenge and solution

The challenge was to create a branding that captures the extraordinary character of the MTB store. The store impresses with its own connection to the bike community and the friendly, relaxed manner of the team. Westwerk has developed an unusual yet minimalist design concept: With plenty of white space and the use of expressive Pantone colors, a visual appearance was created that captures both the freedom and enthusiasm of cycling. The MTB Store celebrated its 25th anniversary with an event at which “mates” of the store rode a set trail together and toasted the success with a beer at the end. The logo and the invitation to this event emphasized the three core attributes of the store: “Mates, Trails, Beer” in their design.

The special edition anniversary logo with the incorporated 25 emphasizes the store's long history.

The open basic idea is also visually reinforced on the website with moving gifs and an unusually relaxed wording.


The branding of the MTB store is distinctive and bold. The letters MTB leave room for each customer's individual associations. A visual concept that gets to the heart of the store's personality. The business equipment such as business cards and notepads reflect the minimalist basic line of the design, while merch items such as stickers, shirts and socks provide space for the cheeky and relaxed character of the store.

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